Last updated June 1, 2011.
A. INFORMATION WE COLLECT
Our Website typically collects two (2) kinds of information about you: (a) information that you provide that personally identifies you; and (b) information that does not personally identify you that we automatically collect when you visit our Website or that you provide us.
(1) Personally Identifiable Information:
Our definition of personally identifiable information includes any information that may be used to specifically identify or contact you, such as your name, mail address, phone number, etc. As a general policy, we do not automatically collect your personally identifiable information when you visit our Website. In certain circumstances, we may request, allow or otherwise provide you an opportunity to submit your personally identifiable information in connection with a feature, program, promotion or some other aspect of our Website. For instance, you may: (a) provide your name, mail/shipping address, e-mail address, credit card number and phone number when registering with our Website, using our online store or in connection with a contest entry; (b) provide certain demographic information about you (e.g., age, gender, purchase preference, usage frequency, etc.) when participating in a survey, poll or joining a club; or (c) post a product rating and recommendation on our Website. Certain information may not be personally identifiable when standing alone (e.g., your age), but may become so when combined with other information (e.g., your age and name). Whether or not you provide this information is your choice; however, in many instances this type of information is required to participate in the particular activity, realize a benefit we may offer or gain access to certain content on our Website.
(2) Non-Personal Information:
Our definition of non-personal information is any information that does not personally identify you. Non-personal information can include certain personally identifiable information that has been de-identified; that is, information that has been rendered anonymous. We and/or our third party service providers obtain non-personal information about you from information that you provide us, either separately or together with your personally identifiable information. We and/or our third party service providers also automatically collect certain non-personal information from you when you access our Website.
B. HOW WE USE & SHARE THE INFORMATION COLLECTED
(1) Personally Identifiable Information:
(2) Non-Personal Information:
In addition to any personally identifiable information or other information that you choose to provide to us on the Website, we and our third-party service providers may use a variety of technologies, now and hereafter devised, that automatically collect certain web site usage information whenever you visit or interact with the Website. This information may include browser type, operating system, the page served, the time, the source of the request, the preceding page view, and other similar information. We may use this usage information for a variety of purposes, including to enhance or otherwise improve the Website. In addition, we may also collect your IP address or some other unique identifier for the particular device you use to access the Internet, as applicable (collectively, referred to herein as a “Device Identifier“). A Device Identifier is a number that is automatically assigned to your Computer, and we may identify your device by its Device Identifier. When analyzed, usage information helps us determine how our Website is used, such as what types of visitors arrive at the Website, what type of content is most popular, what type of content you may find most relevant and what type of visitors are interested in particular kinds of content and advertising. We may associate your Device Identifier or web site usage information with the personally identifiable information you provide, but we will treat the combined information as personally identifiable information. Web site usage information may be collected using various methods, such as the following:
Web Beacons. Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) may be included in our web pages and e-mail messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a web page or e-mail can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the Website, to monitor how users navigate the Website, to count how many e-mails that were sent were actually opened or to count how many particular articles or links were actually viewed.
Cookies. A cookie is a data file placed on a Computer when it is used to visit the Website. Cookies may be used for many purposes, including, without limitation, tracking user preferences and web pages visited while using the Website. You may be able to remove, reject and/or disable some types of cookies using your browser’s preferences or other programs. Some features of the Website may not function properly or may operate slowly if you disable, delete, or refuse to accept cookies. Some of the cookies we use may be “Flash” cookies. A Flash cookie is a data file placed on a Computer via the Adobe Flash plug-in that may be built-in to or downloaded by you to your Computer. While they are harmless, depending on your browser, these cookies may not be deleted when your cookies are deleted or disabled and, in some instances, they may cause your cookies to reappear in your browser. Please check your browser to determine where these types of cookies are stored and how they may be deleted or disabled.
Mobile Device Identifiers. Certain mobile service providers uniquely identify mobile devices and we or our third-party service providers may receive such device information if you access the Website through mobile devices. Certain features of our Website may require collection of mobile phone numbers, and we may associate that phone number to mobile device identification information. Additionally, some mobile phone service providers operate systems that pinpoint the physical location of devices that use their service. Depending on the provider, we or our third-party service providers may receive this information.
Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Website, such as the links you click on. The code is temporarily downloaded onto your Computer from our web server or a third-party service provider, is active only while you are connected to the Website, and is deactivated or deleted thereafter.
Information collected through passive means may be non-identifying or may be associated with you. In the latter case it will be treated as personally identifiable information.
We use non-personal information in a variety of ways, including to help analyze site traffic, understand customer needs and trends, carry out targeted promotional activities and to improve our services. We may use your non-personal information by itself or aggregate it with information we have obtained from others. We may share your non-personal information with our affiliated companies and third parties to achieve these objectives and others, but remember that aggregate information is anonymous information that does not personally identify you. We may provide our analysis and certain non-personal information to third parties (who may in turn use this information to provide advertisements tailored to your interests), but this will not involve disclosing any of your personally identifiable information.
(3) Information You Provide About A Third Party
If you send someone else a communication from the Website, such as sending Website content to a friend, the information you provide (names, e-mail addresses, etc.) is used to facilitate the communication and is not used for any other marketing purpose unless we obtain consent from that person or we explicitly say otherwise. Please be aware that when you use any send-to-a-friend functionality on our Website, your e-mail address may be included in the communication sent to your friend.
(4) Information Third Parties Provide About You
C. OTHER USES
(1) E-mail Communications:
If you send us an e-mail with questions or comments, we may use your personally identifiable information to respond to your questions or comments, and we may save your questions or comments for future reference. For security reasons, we do not recommend that you send non-public personally identifiable information, such as passwords, social security numbers or bank account information, to us by e-mail. Further, we may send you e-mail under the following circumstances: (a) if you request a particular service or sign up for a feature that involves e-mail communications; (b) if it relates to purchases you have made with us (e.g., product updates, customer support, etc.); (c) if we are sending you information about our other products and services; (d) if you consented to being contacted by e-mail for a particular purpose; (e) if you send us an e-mail, post information on the Website (i.e., a blog) or otherwise submit information to us electronically, we may e-mail you to follow-up or otherwise communicate with you with respect thereto; (f) to provide you legal notices or notices with respect to your use of the Website; or (g) to otherwise facilitate a transaction between us. In certain instances, we may provide you with tools on the Website that will allow you to set your preferences for receiving e-mail communications from us; that is, agree to some communications but not others. You may “opt out” of receiving future commercial e-mail communications from us by clicking the “unsubscribe” link or following the other instructions included at the bottom of most e-mails we send, or as provided below in Section I; provided, however, we reserve the right to send you transactional e-mails such as customer service communications.
(2) Transfer of Assets:
As we continue to develop our business, we may sell or purchase assets. If another entity acquires us or all (or substantially all) of our assets, the personally identifiable information and non-personal information we have about you will be transferred to and used by this acquiring entity, though we will take reasonable steps to ensure that your preferences are followed. Also, if any bankruptcy or reorganization proceeding is brought by or against us, all such information may be considered an asset of ours and as such may be sold or transferred to third parties.
Notwithstanding anything herein to the contrary, we reserve the right to disclose any personally identifiable or non-personal information about you if we are required to do so by law, with respect to notices and counter-notices pursuant to our DMCA notice and takedown policy and procedures and/or if we believe that such action is necessary to: (a) fulfill a government request; (b) conform with the requirements of the law or legal process; (c) protect or defend our legal rights or property, our Website, or other users; or (d) in an emergency to protect the health and safety of our Website’s users or the general public.
(4) Sweepstakes Contests and Promotions:
We may offer sweepstakes, contests, and other promotions through the Website that may require registration. By entering any promotion, you are agreeing to the official rules that govern that promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor(s) of the promotion to use your name, voice and/or likeness in advertising or marketing associated with the promotion. If you choose to enter a sweepstakes, contest or other promotion, personally identifiable information may be disclosed to third parties or the public in connection with the administration of such promotion, including, without limitation, in connection with winner selection, prize fulfillment, and as required by law or permitted by the promotion’s official rules, such as on a winners list.
(5) Third Party Ad Server Networks:
D. PUBLIC FORUMS
The features, programs, promotions and other aspects of our Website requiring personally identifiable information are not intended for children. We do not knowingly collect personally identifiable information from children under the age of thirteen (13). If you are a parent or guardian of a child under the age of thirteen (13) and believe he or she has disclosed personally identifiable information to us, please contact us at firstname.lastname@example.org. A parent or guardian of a child under the age of thirteen (13) may review and request deletion of such child’s personally identifiable information as well as prohibit the use thereof.
F. KEEPING YOUR INFORMATION SECURE
We have implemented security measures we consider reasonable and appropriate to protect against the loss, misuse and alteration of the information under our control. Please be advised, however, that while we strive to protect your personally identifiable information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and are not responsible for the theft, destruction or inadvertent disclosure of your personally identifiable information. In the unfortunate event that your “personally identifiable information” (as the term or similar terms are defined by any applicable law requiring notice upon a security breach) is compromised, we may notify you by e-mail (at our sole and absolute discretion) to the last e-mail address you have provided us in the most expedient time reasonable under the circumstances; provided, however, delays in notification may occur while we take necessary measures to determine the scope of the breach and restore reasonable integrity to the system as well as for the legitimate needs of law enforcement if notification would impede a criminal investigation. From time to time we evaluate new technology for protecting information, and when appropriate, we upgrade our information security systems.
G. OTHER SITES/LINKS
Our Website may link to or contain links to other third party websites that we do not control or maintain, such as in connection with purchasing products referenced on our Website and banner advertisements. We are not responsible for the privacy practices employed by any third party website. We encourage you to note when you leave our Website and to read the privacy statements of all third party websites before submitting any personally identifiable information.
H. THIRD PARTY APPLICATIONS
Third party applications may be available via the Website. The owners of these applications (“Third Party Owners“) may collect personally identifiable information from you and may have their own policies and practices. We are not responsible for how Third Party Owners or their applications use your personally identifiable information. These Third Party Owners may have their own terms of service, privacy policies or other policies and ask you to agree to the same. We are not responsible for these policies or the practices of Third Party Owners. Be sure to review any available policies before submitting any personally identifiable information to a third party application or otherwise interacting with it.
I. CONTACT & OPT-OUT INFORMATION
We will respond to your request and, if applicable and appropriate, make the requested change in our active databases as soon as reasonably practicable. Please, note that we may not be able to fulfill certain requests while allowing you access to certain benefits and features of our Website. Also, please note that it is not always possible to completely change, remove or delete all of your information from our databases and that residual data may remain on backup media or for other reasons. Also, if you have made any public postings on the Website such as in forums or blogs, these communications are generally not removed by us.
J. CONSENT TO TRANSFER INFORMATION TO THE UNITED STATES
The Website is operated in the United States and intended for users located in the United States. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that information we collect will be transferred to and processed in the United States. By using the Website or providing us with any information, you consent to this transfer and processing of your information in the United States.
K. SOLE STATEMENT
Last updated: January 1, 2020.
1. Collection of Information and Your Privacy Rights
What information we collect and how we collect it.
1.1 User Information; Use of Services. We collect information from you when you voluntarily provide it to us or access or use our Services ("User Information"). We collect information such as (i) your computer or device (such as mobile phone or tablet) identifier, capabilities, and operating system, (ii) browser identifier, (iii) how you use the Services, (iv) your IP address, (vi) anonymous advertising identifiers, (vii) mobile or Internet carrier, and (viii) referring URL. The information collected within the last twelve (12) months includes:
|Category of Information||Examples||Information Collected|
|Identifiers||A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.||Yes|
|Categories of personal information described in subdivision (e) of Section 1798.80 of the California Civil Code.||A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card, or any other financial information, medical information, or health insurance information.||No|
|Characteristics of protected classifications under California or federal law||Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran military status, genetic information (including familial genetic information).||No|
|Commercial Information||Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.||Yes|
|Biometric information||An individual’s physiological, biological or behavioral characteristics, including an individual’s deoxyribonucleic acid (DNA), that can be use, singly or in combination with each other or with other identifying data, to establish individual identity, including but not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.||No|
|Internet or other electronic network activity information||Browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, advertisement.||Yes|
|Geolocation data||Physical location, position, and movement data.||Yes|
|Sensory information||Audio, electronic, visual, thermal, olfactory, or similar information.||No|
|Professional or employment-related information||Present and past employment data.||No|
|Education information||Education records maintained by educational institutions or third parties on behalf of these institutions.||No|
|Inferences drawn from any other information||Data reflecting a consumer’s preferences, characteristics, habits, attitudes, predispositions, intelligences, and abilities.||Yes|
The categories of information described above are collected from the following categories of sources:
- Directly from you or your agents, such as through your submissions to the Services.
- Directly and indirectly from activity through the Services, such as through your interaction with the Services.
- From third parties that work with us to provide the Services.
1.2 Vendor List Information. We may obtain information about you after you provide information to a third party and you permit that party (the "Seller") to share the information, which we subsequently purchase, license, or otherwise lawfully acquire. Such information may include, but is not limited to, your name, street address, zip code, telephone numbers, birth date, gender, salary range, education, marital status, occupation, industry of employment, personal and online interests, and other information which you provided to the Seller (together, "Vendor List Information"). When acquiring Vendor List Information, we require assurances from the Seller that the Seller has a right to transfer the Vendor List Information to us and that we may lawfully use the Vendor List Information to transmit offers from advertisers.
1.3 Technology Information; User Behaviors Collected with Cookies, Web Beacons, and Other Information. We use cookie and web beacon technology to associate certain Internet-related information about you, such as your Internet Protocol address and what Web browser you are using, with certain of your online behaviors, such as opening or clicking on a particular online advertisement ("Technology Information"). Additionally, we may use other new and evolving sources of Technology Information and information gathering in the future. If you agree to allow browser-enabled push notifications ("Notifications"), we may send you Notifications that include messages, updates, and advertisements or links to other Web sites that contain advertisements. To provide the Notifications, we may need to collect your device information, mobile carrier information, and your device location, postal code, or geographic area to which the Notification pertains.
(b) Web beacons. A web beacon is programming code used to display an image on a web page and can also transfer an individual's user identification to a database and associate the individual with previously acquired information about the individual. Web beacons enable us to track certain Web sites you visit or advertisements you view online. Web beacons help determine products or services in which you may be interested and help track online behaviors for marketing purposes. More information about web beacons is available at http://www.webopedia.com/TERM/W/Web_beacon.html.
(c) Where Technology Information is Collected. Technology Information is collected directly from advertisements delivered through the Services or indirectly through third parties that we contract with to display advertisements ("Publishers"). Such advertisements will usually be displayed within one of the following advertising vehicles:
- Websites. We may set a cookie on your computer or device when you view advertisements delivered on Publisher websites. After a cookie is set, we may track how you interact with the advertisement and the Publisher website (for example, registering, purchasing, browsing, etc.).
- Software Programs. The Services may display banner advertisements in your browser or software programs that you may use.
- Email Databases. We and/or our partners may track your interaction with email advertisements sent to you (for example, by setting a cookie on your computer or device) on behalf of Publishers, advertisers or partner websites (for example, when you register, purchase, or browse in response to such email).
1.4 Outside Information. We may lawfully receive information about you from third parties, such as information located in public databases ("Outside Information").
1.5 No Information Collected from Minors. MINORS UNDER THE AGE OF 18 SHOULD NOT PROVIDE ANY PERSONAL INFORMATION, INCLUDING THEIR EMAIL ADDRESS, TO US. If we are notified that we have personal information about a minor under the age of 18, that information will be promptly deleted from our database.
1.6 Individual Information. As used herein, Individual Information means User Information, Vendor List Information, Technology Information, Outside Information, and any other information the Services lawfully obtains about you. Additional categories of Individual Information will not be collected or used for materially different purposes without first providing you with notice.
2. Use of Information and User Data
How we use and share the information we collect.
2.1 Discretion to Use Information. Information voluntarily provided to us or lawfully obtained by us is our property and may be used by us for any lawful purpose, including the sale, lease or transfer of the information to Publishers, advertisers and data aggregators, for marketing purposes. If you wish to end an email subscription with us or one of our Publishers, you may follow the instructions at the end of each email message to unsubscribe or follow the instructions detailed at Section 6 below.
2.2 General Uses of Information. Information collected by us is used to:
- Fulfill the purpose for which the information was provided by you.
- Perform activities described to you when collecting your information or as set forth in the California Consumer Privacy Act ("CCPA").
- Provide you with information, products, or services that have been requested.
- Perform internal and external marketing, including delivery of targeted advertisements and information.
- Carry out obligations and enforce contractual rights.
- Improve the Services, such as through testing, research, analysis, and development.
- Respond to requests from law enforcement and government organizations as required by law, court order, or government regulation.
- Evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, sale, or other transfer of some or all of our assets whether on an ongoing basis or as part of a discrete transaction in which collected information is among the assets transferred.
2.3 Targeted Advertising and Information. We may use Individual Information to target advertising and other information, such as business, weather, entertainment, sports and general news alerts and similar information, more effectively. When an individual is online, we may use Technology Information to associate an individual with their Individual Information and attempt to show information and advertising for products and services to which you may respond. We may use data collected from a response to one type of advertising or information for targeting advertisements or other information through a different venue. For example, we may notice that you responded to a baseball banner advertisement and use that response to deliver a baseball-related advertisement and other information to you.
2.4 Legal Process. We may disclose Individual Information to respond to subpoenas, court orders and other legal process as required by law.
2.5 Summary Data. We may sell or transfer non-individualized information, such as summary or aggregated anonymous information about all persons or sub-groups of persons.
2.6 Disclosure and Sale of Information. We may sell or disclose Individual Information for a business purpose. For example, we may provide your information to third party advertisers. In the past twelve (12) months, the following categories of information have been sold or disclosed for a business purpose:
- Inferences drawn from any other information
3. How we store and protect the information we receive.
3.1 Storage of Individual Information. We store Individual Information on servers or other equipment that have security measures designed to protect against the loss, misuse, and alteration of the information under our control. We also maintain physical and procedural safeguards designed to protect Individual Information. Notwithstanding such measures, we cannot guarantee that any security measures will prevent Individual Information from being illegally accessed, stolen, or altered.
4. Privacy Practices of Third Parties
4.2 Links. The Publishers' websites and email messages transmitted by us on our own behalf or on behalf of Publishers may contain hypertext links to the websites of third parties. We are not responsible for the privacy practices or the content of such other websites.
4.3 Affiliated Companies that are not Publishers. We may disclose or transfer Individual Information to entities wholly owned or controlled by us, in our discretion.
5. Your Rights in Information and User Data
5.1 Privacy Rights. You have several rights regarding information collected by us. These include:
- The right to know what categories and specific pieces of information are collected, disclosed for a business purpose, or sold by requesting this information from us.
- The right to request deletion of information collected or maintained by us.
- The right to opt-out of the sale of collected information.
- The right not to receive discriminatory treatment by us for choosing to exercise your privacy rights.
- The right to designate an authorized agent for making requests under the CCPA on your behalf.
6. How You May Exercise Your Rights
6.1 Websites. To prevent the display of Publisher or our advertising on a website, do not visit the website. To only prevent us from tracking your behavior on a website, turn off cookies from that website and do not click on or interact with any advertisements. Please note that we do not have a mechanism or process to respond to any "do not track" signals which a web browser may send or receive, other than as described in this section.
6.2 Email Databases. To unsubscribe from our or Publisher email lists, click the link included in the footer of any message delivered by us or a Publisher and follow the instructions provided.
6.5 Notifications. If you no longer wish to receive Notifications you may opt-out by turning them off within the settings of your mobile device or browser. These settings may vary depending upon the brand and type of device and/or browser you are using. If you have enabled Notifications on more than one device (such as your phone and your laptop), you will need to opt-out on each device.
6.6 Targeted Advertising. If you no longer wish to receive targeted advertisements you may opt-out of such by clicking on the Unsubscribe link at the bottom of this page, and your device will no longer receive Notifications.
6.7 Collected Information. Due to the nature of information collected, we cannot verify your identity to the degree of certainty required to fulfill requests to know or delete your collected information. We cannot fulfill these requests because information collected from you is associated with only one static identifier, which is created on a website-by-website basis and cannot be linked to other information collected from you. All other information collected from you does not provide a reliable method for verifying your identity. Any requests for deletion of your information will instead be treated as requests to opt-out of the sale of your information. You may opt-out of the sale of personal information by (i) visiting our homepage at https://dogbreedreview.com and submitting requested information through the "Do Not Sell My Info" link, (ii) emailing us at email@example.com or (iii) indicating that you do not wish to have your information sold prior to submitting it through the Services.
6.8 Designating an Agent. To designate an authorized agent to exercise rights on your behalf, please email us at firstname.lastname@example.org. We may request information from you in order to verify your identity when designating an authorized agent. We may also ask for your authorized agent to provide a written permission from you giving them authorization and verify their own identity by submitting information requested by us.
7. More Information
4600 Madison Avenue
Kansas City MO, 64112